3D avatars and emojis help daters connect
Dating app developers can introduce natural beautification tools to help users deal with their fear of looking imperfect, which might be especially important during the first video date, when anxiety is sky-high. These tools include skin smoothing, tone enhancement, teeth whitening, “expressive eyes” effect, face morphing, eye makeup, and color improvement.
Banuba Face Filter SDK has all these features already built in and ready to be smoothly integrated into any dating app. It enables both looks and backgrounds to be edited in real-time, be it a selfie or full-body mode, thus making video dating less stressful and more fun. You can check it out at no charge.
With the help of AR and face tracking tech, dating app users can turn their photos into realistic 3D avatars and control their characters using their own facial expressions. In a live chat, these images preserve users’ anonymity and take interaction to a new level.
For example, users of the Hyper Online app, targeted at gamers and anime fans, can turn into animojis and join rooms to meet people. Other fun features of this service include a drawing tool and games.
A study by Gesselman, Ta Garcia (2019) suggests that emojis help build connections with potential partners beyond the first date. Emojis give users additional options for conveying affective cues. The possibility of expressing and following these cues is potentially associated with a more successful intimate connection leading to more face-to-face interactions in the future.
Our Face Filter SDK has a built-in component that animates 3D emojis, avatars, and full-face AR masks, which users can then control with their own facial expressions in real-time. This component can be seamlessly integrated into a dating app, offering skeletal animation and mouth and head tracking for both full-body and selfie modes, as well as embedded avatar samples, which can be used during a video chat.
Video is about to replace text and photo in dating profiles
The pandemic has made face-to-face meetings unsafe and, as a result, changed the way people use dating apps. Users now invest more time in building deeper connections, talking and getting to know each other without the pressure of a quick hook-up.
In this regard, video has become a medium that can make these connections even deeper by giving dating app users tools for creative self-expression. They can now present themselves and tell stories in ways unimagined before, when text and photos were all they had. On top of that, AR tools like filters, effects, and gif overlays make video communication even more fun.
By enabling video editors, developers of dating apps can give users the opportunity to easily create video profiles and record short, TikTok-like videos using their mobile phones. It is important to make the process of augmented reality video recording and editing intuitive, though, so that it doesn’t require any special skills.
Our AI-powered Video Editor SDK allows you to do just that. It has ready-made modules for developers to quickly integrate them into their mobile dating apps and unlock video for their users, along with extra features like AR filters, sound editing, and more. Try it for free!
How dating apps implement AR video effects to engage users
The current turn toward more interactive formats of online dating opens up new opportunities for users, who can now express themselves creatively through video profiles and use filters for beautification and stress reduction during video chats.
- The three most popular apps, Tinder, Hinge, and Bumble, have quickly added built-in video chats after the pandemic spurred the growth of online dating.
- A recent newcomer, the video-based social networking app Graze glint giriÅŸ, allows users to communicate via 5-minute video chats rather than texting.